Agents get named roles, researcher, growth lead, QA tester, ops manager, dashboards show output per agent, and founders manage clusters of agents rather than individuals; this is a concrete midpoint between 'using AI tools' and 'agent-run company.'
5 Sept · Greg Isenberg · Becoming AI-Native · 2 min
Vibe Coding & Mobile Apps Comeback · 2 issues, each following on from the last. Building software got 1000x cheaper, mobile apps came back to life as a category, and the constraint moved from can-you-build-it to can-you-market-it.
Ship the first MVP the same day the idea forms, design the core interaction to fit inside a 10-second screen recording from day one, study what hooks work in your category, post demos as raw content, and treat the comments and saves as live feedback that turns directly into the next feature; this content-driven build loop is described as the new 'lean startup.'
22 Aug · 2 minA problem so narrow that only 50,000 people on earth have it can still support a $40/month solution, because the 'For You Page' killed the requirement of having an existing following; one video about a niche app can deliver 1,000 paying customers overnight, an alignment of micro-problem and micro-distribution that didn't exist before.
15 Aug · 2 min