Growth comes from fixing the biggest bottleneck, not adding more features
A review of Gymlab's funnel with an experienced operator showed the highest-leverage moves were converting to freemium, fixing broken screens, and tracking onboarding drop-off — not building more.
Martijn Verbove · Aug 2026Where this came from · 1 post
spent some time reviewing gymlab with a friend who runs a multi-million arr startup. it was a great reminder that growth rarely comes from building more features. our biggest takeaways: → convert to freemium to maximize activation → fix the app screens = our ttr is 3× and cr 6× lower → track every onboarding step and optimize drop-offs → test messaging creative with $5-10 ads → aggressively collect reviews sometimes the next stage of growth isn’t adding more. it’s fixing the biggest bottlenecks first.