Launch day is really a year-long process
Treating launch as a single event misreads how long the actual work of getting traction takes — plan the whole runway, not the day.
Martijn Verbove · Sept 2026Where this came from · 2 posts
Your launch day isn’t a single day. It’s more like a year. Plan accordingly. #buildinpublic
“My main piece of advice about deciding when to launch is that it’s not about being done, but about being ready.” https://medium.com/swlh/product-hunt-101-how-to-launch-your-product-from-early-idea-to-revenue-c3f01864cdde